Design Management Masterclass: From Strategic Definition to Building in Use

What you will cover

1. 01Module 01 · Foundations of Design Management

   • What Is Design Management
   • Why Design Management Matters
   • The Evolution of Design Management
   • The Design Manager - Role, Remit and Competencies

2. 02Module 02 · Design in Context

   • Design and Business Cultures
   • Design, Economy and Society
   • The Wider Context - Technology, Law, Environment, Politics
   • Market Demands, Users, Audiences and Stakeholders

3. 03Module 03 · Design Strategy and the Organization

   • Identifying Opportunities for Design
   • Auditing the Use of Design
   • Establishing the Design Strategy
   • Promoting and Selling the Design Strategy
   • Design, Brand and Competitive Advantage
   • Organizing Design Activities
   • Embedding Design in the Organization
   • Design Culture and the Design Attitude
   • Design Capability and Design Maturity
   • Silent Design and Boundary Spanning

4. 04Module 04 · Managing the Design Process

   • Understanding the Brief - Client and Customer Needs
   • Design Methods
   • The Design Process - Models and Stages
   • Initiating and Planning Design Projects
   • Design Reviews and Decision-Making

5. 05Module 05 · Design Thinking and Innovation

   • Design Thinking Fundamentals
   • Design-Driven Innovation
   • Brand-Driven and User-Centric Innovation
   • Service Design and Design for Services
   • Design Foresight and Future Studies

6. 06Module 06 · Design Delivery and Project Management

   • Project Management for Design
   • Design Policies, Procedures and Guidelines (BS 7000)
   • Planning Design - Programmes, Responsibility and Dependencies
   • Design Change and Cost Control
   • Measuring the Success of Design

7. 07Module 07 · Accounting Finance and Design Value

   • Financial Fundamentals for Design Managers
   • Management Accounting and Design Performance
   • Measuring Value in Design
   • Budgeting, Cost Planning and Design Economics

8. 08Module 08 · Building Design Management and the RIBA Plan of Work

   • The RIBA Plan of Work 2020 - Stage Framework Overview
   • Stage 0 - Strategic Definition
   • Stage 1 - Preparation and Briefing
   • Stage 2 - Concept Design
   • Stage 3 - Spatial Coordination
   • Stage 4 - Technical Design
   • Stages 5-7 - Construction to In Use
   • Design Information Exchange and Coordination

9. 09Module 09 · Preconstruction and Construction Design Delivery

   • Preconstruction - Generating Design Value
   • The Design Brief and Project Quality Plan
   • Design Team Assembly, Programmes and Responsibility
   • Construction - Delivering Design Value
   • Design Reviews, Checklists and Change Control
   • Managing Cost, Trade Contractors and Interfaces

10. 10Module 10 · Teams Collaboration and People

    • Collaborative Working, Communication and Trust
    • Managing Creative and Multidisciplinary Teams
    • Facilitating Design - Meetings and Workshops
    • Managing Conflict, Power and Resistance
    • Leadership and Advocating Design

11. 11Module 11 · Responsible Sustainable and Future Design Management

    • Social and Environmental Responsibility in Design
    • Design for Service, Public Sector and Social Innovation
    • Design Management Across Cultures and Geographies
    • The Future of Design Management

12. 12Module 12 · Capstone Design Management in Practice

    • Integrated Capstone Case Study
    • Design Management Competencies and Career Pathways
    • Course Synthesis and Your Action Plan